Understanding the Problem

Password management inside a company is only as strong as the level of adoption it achieves. Even the best tooling cannot protect what employees don't actually store or manage in it. In most organizations, 1Password usage is uneven: some teams embrace it deeply, others barely touch it, and many employees are only aware of a fraction of its capabilities. Understanding adoption is therefore not a nice-to-have — it is essential. The points below outline why driving consistent 1Password usage across the company is more challenging than it appears.

1. Password management only works when everyone participatesA password manager delivers value when employees store all relevant credentials in it. In reality, adoption is often patchy: some teams live in 1Password, while others continue to keep passwords in browsers, notes, spreadsheets or chat. As long as a meaningful portion of the company operates outside 1Password, secrets remain scattered (we call it "secret sprawl"), and the organization cannot claim to have a coherent approach to credential security.
2. Companies lack a clear view of how 1Password is actually usedMost organizations cannot answer basic adoption questions with confidence: Who has a 1Password account but never uses it? Who logs in regularly? Who installed the desktop app, who uses only the web UI, who has the browser extension? Who are the natural "champions" that use the tool heavily and could support others? Without this level of insight, it's difficult to target enablement, focus onboarding where it's needed, or understand which parts of the company are still outside the managed environment.
3. Low awareness of key features leads to weak day-to-day behaviorEven among users who technically "have" 1Password, many are unaware of the features that make secure behavior easy: the browser extension for autofill, strong password generation, shared vaults, item templates, or the included 1Password Families accounts for private use. As a result, people keep reusing passwords, copying them around manually, or storing them in unsafe places — not because they don't have a password manager, but because they don't fully know how to integrate it into their daily workflow.

How Gorilla solves it

Gorilla gives companies a clear picture of how 1Password is actually used across their organization. It analyzes account activity, client usage, browser-extension adoption, and interaction patterns to highlight who is fully onboarded, who uses 1Password only superficially, and who has not adopted it at all. This transparency makes adoption conversations concrete: teams can see where the gaps are, which users may need support, and where additional onboarding is required.

Gorilla also helps identify natural champions — people who use 1Password deeply and consistently. These users often drive better habits inside their teams, and surfacing them provides a starting point for peer-led enablement. And because Gorilla shows how features like the desktop app, browser extension and shared vaults are used, it becomes easier to understand whether employees are benefiting from the parts of 1Password that actually improve security in day-to-day work.

By turning adoption from an assumption into something observable, Gorilla enables companies to strengthen password-management practices where it matters most: ensuring that everyone uses the tool correctly, consistently and with the right level of capability.